Kassidy Leigh Photography

SERVICES
Brand Identity | Print Design | Digital Design

OBJECTIVE
To build a brand identity for Kassidy Leigh Photography, including a full brand kit, guidelines, and digital assets to implement on her website and social media.

SOLUTION
Kassidy—the lady behind Kassidy Leigh Photography—is a photographer for weddings, couples, and families based in the Lancaster/ Lehigh Valley area. The sophisticated yet simple logo speaks to the gentle nature of Kassidy’s style in documenting the most memorable days and seasons of life. The down-to-earth color palette of terracotta, rust, and gold hues echos the warmth of working with Kassidy as she captures a variety of posed, candid, and in-between moments. The three fonts of choice represent the feeling of these special moments; keeping it fun yet intentional, and always unique to each session.

(Note: all photos are by Kassidy Leigh Photography)