VASTO Shoes
SERVICES
Logo & Brand Identity | Packaging
OBJECTIVE
Vasto is an 100% imaginary Spanish-inspired line that specializes in producing women's shoes in larger sizes. The branding was inspired by the braided bottom of espadrilles, cultural patterns, warm colors, and hand-drawn illustrations to emphasize the beauty and organic nature of the earth. I designed a full brand identity including the logo, elements, guidelines, and prototype shoe box.
CREDITS
pexels.com
unsplash.com